created while at matter
West Pender Property Group underwent a rebrand with Matter, creating a visual identity rooted in the elegance and simplicity of Vancouver’s architectural and natural beauty. To extend this theme, they sought a brochure that would showcase their collection of properties while emphasizing their approach to property management.
The reductive geometry of West Pender’s buildings became a foundation for the brand’s visual language, reflecting stability and modernity.
The brochure's black-and-white theme creates a striking contrast, highlighting West Pender’s tri-gradient colour palette. The reductive shapes of the buildings are echoed throughout the layout and typography, with sharp cutlines that guide the eye and create visual harmony.