park luxe

After a three-year hiatus, PARKLUXE sought to reestablish itself as Calgary’s premier annual arts and culture event, celebrating women, fashion, and music. The challenge was to create a refreshed brand identity that would resonate with the event’s bold vision and artistic roots.

The rebrand needed to embody a strong, distinct representation of femininity—confident, modern, and unapologetic. The centrepiece of the identity would be a design that felt like a work of art in itself, aligning with the event’s creative essence and high standards.

We developed a custom typeface that balanced elegance and strength, becoming the visual anchor for the PARKLUXE identity. A bold pop of colour was introduced for vibrancy and energy, creating an aesthetic that is both striking and contemporary. This refreshed visual identity was applied across all touchpoints, from digital assets to event signage, ensuring a cohesive and memorable experience that positioned PARKLUXE as a cultural highlight in Calgary.