commonplace

Commonplace is redefining single-family home construction, offering a visionary approach that prioritizes sustainability and efficiency. Their innovative approach uses advanced materials and streamlined processes to challenge the traditional norms of homebuilding. Their prior website lacked accessibility, their brand had evolved, and they aimed to align their new website design with the ethos of their construction approach.

Drawing inspiration from Dieter Rams’ universal design principles and Donald Judd’s minimalist ethos, Commonplace homes embody simplicity, precision, and functionality. The design, similar to the Commonplace homes,Om reflects a balance of form and function, seamlessly blending aesthetic refinement with a conscious user experience.

The website’s design mirrors a coffee table book, presenting each interaction into into single frames rather than a continuous scroll. The minimalist design approach is further emphasized through understated features, such as subtle button indicators and clean lines, which not only enhance usability but also reinforce the brand's commitment to elegance, clarity, and a seamless user experience.