allseating neocon 24

Allseating designs and manufactures seating solutions to support the commercial, healthcare and education markets. Every year they showcase their cutting-edge products during NeoCon in Chicago, and in 2024 Allseating wanted to create a buzz-worthy showroom people wouldn’t want to leave.

The designs tell a story about how these chairs are more than comfortable seats—they connect with diverse lifestyles on a more personal level.

The 2024 theme was about meeting the Allseating family of products: Task, Conference, Lounge, Education and Healthcare. Partnering with illustrator Carson Ting, we developed illustrations that brought the unique personalities of each product family to life. Every campaign asset, from the microsite and social media posts to wall decals and standing banners, served as an invitation to "join the family gathering."